Last updated: May 2026 — James Wilson, Theultimateweekend

Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how The Ultimate Weekend ("we," "us," "our," or "theultimateweekend.co.uk") collects, uses, processes, and protects your personal information when you visit our website and use our services. We are committed to maintaining your privacy and ensuring you have a positive experience on our site.

1. Data Controller and Responsible Person

The Ultimate Weekend is operated by James Wilson, who acts as the Data Controller and is responsible for your personal data. For any privacy-related inquiries, you may contact James Wilson directly using the details provided in Section 9 of this policy.

2. Information We Collect

When you visit theultimateweekend.co.uk, we may collect the following types of information:

• Personal Information: Your name, email address, and other details you voluntarily provide through contact forms or newsletters
• Device Information: Your IP address, browser type, operating system, and device identifier
• Usage Data: Pages visited, time spent on the site, links clicked, and navigation patterns
• Location Data: Approximate geographic location based on IP address for compliance verification

3. How We Use Your Information

The Ultimate Weekend uses collected data for the following purposes:

• Providing, maintaining, and improving our casino review services
• Responding to your enquiries and customer support requests
• Sending newsletters and promotional content (with your consent)
• Analysing website performance and user behaviour
• Ensuring compliance with UK gambling regulations
• Detecting and preventing fraud or security breaches
• Meeting legal and regulatory obligations

4. Cookies and Tracking Technologies

Theultimateweekend.co.uk uses cookies and similar tracking technologies to enhance your browsing experience. We employ the following types of cookies:

• Essential Cookies: Required for website functionality and security
• Performance Cookies: Collect data about how visitors use our site
• Analytics Cookies: Help us understand user behaviour and improve services
• Marketing Cookies: Track your interests for targeted advertising (consent-based)

You can control cookies through your browser settings. However, disabling certain cookies may affect your experience on theultimateweekend.co.uk.

5. Analytics and Third-Party Services

The Ultimate Weekend uses analytics tools to monitor website performance and user engagement. These services may include Google Analytics and similar platforms that collect and analyse usage data. These third-party providers operate under their own privacy policies and may share anonymised data with us.

We also include affiliate links and third-party casino review links on theultimateweekend.co.uk. When you click these links, you leave our site and are subject to the privacy policies of those external websites. We are not responsible for the privacy practices of external sites.

6. Data Sharing and Disclosure

The Ultimate Weekend does not sell your personal data. However, we may share information in the following circumstances:

• With trusted service providers who assist us in operating theultimateweekend.co.uk
• To comply with legal obligations or court orders
• To protect the rights and safety of our users and the public
• With affiliate partners for marketing purposes (anonymised data only)

7. Your Rights Under GDPR and UK Data Protection Law

If you are a UK resident, you have the following rights regarding your personal data:

• The right to access your personal information
• The right to request correction of inaccurate data
• The right to request deletion of your data
• The right to restrict processing of your information
• The right to data portability
• The right to object to processing
• The right to withdraw consent at any time

To exercise any of these rights, please contact James Wilson using the contact details in Section 9.

8. Security and Data Protection

The Ultimate Weekend implements appropriate security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

9. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact:

James Wilson
Data Controller and Owner
The Ultimate Weekend
theultimateweekend.co.uk

For data subject requests, please allow up to 30 days for a response in accordance with UK data protection regulations.

10. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any updates will be posted on theultimateweekend.co.uk with an updated "Last Updated" date. Your continued use of our site constitutes acceptance of the revised policy.